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How to Market Your Game -Fundamentals

As a board game creator, marketing and selling your game can be challenging. The Board game and card game market is relatively saturated so it is essential your game reaches the right audience and generates the sales you need. There are two main types of marketing channels you can use: discovery and advertisement.

Discovery channels include word of mouth, press releases, reviewers, and community management. On the other hand, advertisement channels include Google ads, Amazon ads, Facebook ads, banner placement, and more.

Although these channels differ, they share some fundamental things that you must do to succeed.

Here are three things to focus on regardless of which Marketing Channel you are planning on selling in:

  1. Find your audience: Your target audience is essential to the success of your game. Identify who your game is for, why they would like it, and what makes it unique.
  2. Interact with your audience: Get to know your audience, what they like, and what they don’t like. Conduct anonymous surveys to get feedback and insights into what they’re looking for in a game. Contact game reviewers and testers and ask for their advice
  3. Build a website: Take what you have learned and build a website that represents your company and game. This is crucial for building a brand and connecting with your audience. Your website should also be built to convert visitors into customers. This means making sure your website is designed very clearly.

How to build a board game and card game website that generate sales

Creating a website that converts visitors into customers requires careful planning and execution. One might say this is a job that should be left to the professionals. However, here are some essential elements to consider when building a website that converts:

  • Clear messaging: Your website’s messaging should be clear and concise, highlighting why is your game the best option for your target audience, and what will be their experience when they play it.
  • Visuals: Use high-quality images and videos to showcase your game and help visitors visualize how it works. In this part you should also add images of the unique experience you are selling them; fun, intense, scary, and so forth.
  • User experience: Your website should be easy to navigate and use. Make sure visitors can find what they need quickly and without confusion.
  • Trust factors: Include social proof like reviews, testimonials, or awards to help build trust with potential customers.
  • Call-to-action: Your website should feature clear calls-to-action (CTAs) that encourage visitors to take the desired action, such as purchasing your game.
  • Lead Magnet: even if your visitors do not want to purchase, you should still entice them to leave their email and subscribe. Make sure you offer them something special they can only get after they subscribed.

By following these fundamental steps, you can develop a strong marketing strategy for your board game that will help you reach your target audience, engage with them, and ultimately drive sales.


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