About Us / Our Games
In Hero time, we strive to create a safe one-stop-shop for board game creators to manufacture their board games. We believe that all creators are equal, whether large, small, experienced, or first-timers. Already in the first steps of designing the game and choosing components, creators can get on a call or talk via email to determine their game’s best components, sizes, and price options. During manufacturing, the creators will get consistent updates of progress with a precise timeline and updates, so they do not stay in the dark but are involved in the manufacturing. Hero Time also aims to provide all the necessary surrounding services for creators, from exclusive fulfillment and shipping services to CE testing, IP protection, Game testing, KS assistance, a list of reviewers, and more.
Hero Time is the first foreign-owned enterprise in China to deal exclusively with board and card games. The company was founded by Hersh Glueck in August 2019, after Hersh realized that many new and indie board game creators are at times marginalized and don’t have access to the same level of services large publishers have. Many creators, experienced and new, do not have sufficient access to critical information when making their games and do not feel like someone is there for them. Hero Time was founded to change this status quo and provide a platform for game creators to get all they need in the easiest way possible.
Since childhood Hersh was a board game fan, playing various games with his three brothers and sisters. Hersh has been living in China for six years, and after his brother created his game Zaberias, and faced challenges with manufacturers, Hersh decided to open Hero Time and make board game manufacturing accessible to all.
Board Games and card games we have made at Hero Time so far:
Hero Time’s guiding principles
Transparency – Understand the logic behind the prices and how to maximize quality while minimizing costs.
Personal - put a face to the person on the manufacturing side and get on a video/audio call to know your game is in good hands.
Each game is unique - Every game is unique and is best produced with different toolings and processes. We cater the production according to the game to lower costs as much as possible.
Available anywhere – Whether a creator wants a casual interaction on Facebook, get on a video call, have formal emails, Hero Time is there for you where you need it.
Hand in hand every step of the way – Hero Time’s goal is not merely to manufacture but to make sure the game creator is happy. We are always there even after the game arrived to backers and end customers.
We treat each game as our own – as board game fans, we view each game as our own and make sure it is made in the best way possible.
Fast response time – Hero time is always there for you and will not ghost anyone no matter what the situation is.
Honestly and openness – If Hero Time believes that the game will be manufactured better by a different manufacturer, it will let the creator know and refer him/her to the right address.
Assurance – Hero Time ensures the creator is happy with his game; if anything is wrong with it, Hero Time will correct it for no extra costs.
Give back to the community – As Hero Time grows, it will create more tools, services, and content to help the board game community advance.
Meet The Team
Founder and CEO
A Boardgame addict that oversaw the production of over half a million games for IsraToys Israel.
Yang Yu Hua
Graphic Designer specialist and Printing Supervisor.
Has grown up in a family that owned a printing house and worked in the industry since the age of 16.
Hunag Li Bin
Production and quality control manager
Has worked as a Quality Control in SGS testing labs, and for Disney products across China.
Marketing and customer journey advisor. Works as an advisor for companies such as Filmora, QQ games, etc.
Loves board games and see it as a privilege to help develop services for designers.